pro:campaigning blog

Ich unterrichte natürlich wieder Campaigning. Dieser Beitrag dient vor allem dazu, den Teilnehmern zu zeigen, wie man per Handy einen Weblog Beitrag live veröffentlicht.

Wieder mal ein Einsatz als Coach im Rahmen des Venturelab Programms, innerhalb eines Venture Challenge Kurses an der Uni in Basel. Wie üblich kann ich leider nicht mitteilen, an welchen Businessplänen die Studentinnen und Studenten arbeiten. Die Fotos sollen dennoch einen kleinen Eindruck geben. Zu sehen auch Flavio Agosti vom Institut für Jungunternehmen aus St. Gallen, wie er meine Feedbacks zur Teampräsentation eines Kommunikationskonzepts im Laptop erfasst.

Perron Campaigns feiert die Wahl von Frau Dr. Ursula Gut (FDP) in den Regierungsrat des Kantons Zürich. Was die Medien als „Kopf an Kopf Rennen“ beschrieben entpuppte sich am Wahltag als 57% - 42% Sieg für Frau Dr. Gut und die FDP Kanton Zürich. Die Dienstleistungen von Perron Campaigns beinhalteten Kampagnenplanung, „Strategy & Message Development“, „Opposition research“ und Schlussmobilisierung/Get-out-the vote. Wir wünschen der neuen Regierungsrätin eine glückliche Hand beim Regieren und der FDP Kanton Zürich viel Erfolg bei der weiteren Arbeit.

Perron Campaigns celebrates the election of Dr. Urusla Gut as Governor of the province of Zurich, Switzerland. What the media described as an “extremely close race” turned into a 57 % – 42 % victory of Dr. Gut in the richest and most populous province of Switzerland. Main services provided by Perron Campaigns included campaign planning, message & strategy development, opposition research and get out the vote. We wish the newly elected Governor good luck.

South France on a motorbike trip. Not much time to think. The following thoughts however crossed my mind as a follow up on the Best of Swiss Web Award Night. About the magic word "creativity". How can you measure it? To answer that question we first need to understand what it means. To bring about something new. To measure creativity this definition is difficult. There can be on newer than new. So, are there other criteria? Yes. And they even make sense. The impact of the new on the existing. And the sustainability of the changes as consequences of the impact. These three criteria could have been used for the award rating. Or any other rating process for creativity.

Louis Perron und Perron Campaigns gratulieren Andreas Rickenbacher zur Wahl in den Regierungsrat des Kantons Bern. Rickenbacher hat - in einem sehr schwierigen Umfeld - überraschend deutlich gewonnen. Die Dienstleistungen von Perron Campaigns beinhalteten "message & strategy development" sowie "get-out-the-vote"/Schlussmobilisierung. Wir wünschen dem neuen Regierungsrat eine glückliche Hand beim Regieren.

I'm working 50% again, mainly doing coaching work while Markus, David and Christian have taken over a lot of the operative stuff that has to be done. On the pictures you can see Beat Ghilardi from Evangelisch-reformierte Kirche Zug, a church organisation in Central Switzerland for which I work as a workshop facilitator, coach and consultant. With the help of the business campaignign® tools we develop a strategy for the church for the next four years. Most of the input comes from employees, council members, volunteers and members through specific workshops. Here you can see how we assess the strategic goals which were defined. This project is one of my favourites at the moment because everything is done precisely to the theoretical requirements. There is support from the top level, the council members and the president come to the workshops and they are very open to new ideas and inspirations. In this way the project is already creating changes within the organisation towards the strategic goals. Maybe this is no coincidence. Beat did the Postgraduate Course Campaigning (NDK Campaigning).

The other picture shows Jürg Roffler from Mathilde Escher Heim, a hospice specialized on the treatment Duchenne Muscular Dystrophy. Due to their cooperation with science and improvement in care the life expectation of their patients has risen from around 25 to up to 35 years. As a result the hospice needs a new building for which we are now developing a fundraising strategy. On the picture you can see us at the moment when we have defined the different target groups and specified how much money we think the different segments can be expected to contribute. Here, too, we work with the business campaigning® tools.


Die folgenden Tipps hat mir Heike Scholten (economiesuisse)
geschickt. Vielen Dank, Heike. Sie sind nicht nur erheiternd, sondern
lösen manchmal auch ein "wie wahr, leider..." aus. Am besten gefallen
mir die Nummern 1, 5, 7, 10 und 12.

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