pro:campaigning blog

The GM CEO started a blog and thousands of engineers joined in, talking about innovations and shared problems."

"The internet gives the small ones more power, even countries. Just imagine finland, when it gets EU presidency, would start a kyoto protocol ratification by individual americans through the internet. Nobody would have to wait for george bush anymore." Lale mentions that greenpeace usa has started right this now.

Joe's wife kathy and my wife Lale laughing about the story how "change for america" uses internet and community building strategies to campaign gainst walmart and for local stores.

Roger Fischer fom kaywa listens to the red bat story from joe's book and how it became a symbol for the community getting some ownership of the campaign.

Some stories are to funny others very inspiring and innovative. Like the following lesson to proactive crisis communications: "Build the community around your brand. When you have it and are accused of something that isn't true push the button, send an email to your community, tell them It's not true and ask them to tell their friends."

It is all about power. Modern technology changes everything because it distributes power back to the people. Just look at what napster started.

Joe talks about his background as an aerospace engineer. How he happened to become the dean for america campaign manager.

Berichte aus den arbeitsgruppen zum thema erfolgsfaktoren bei der kreation von anhängerschaften

Peter Metzinger unterrichtet am Executive MBA Marketing Zürich zum Thema Campaigning und die Kreation von Anhängerschaften und Events.

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